Old Friend

Opt-in workflow

How you join Old Friend

Old Friend is a text-message service. Joining takes one message that you send us, and one confirmation. There is no form and no account.

  1. 1

    The subscriber texts our toll-free number

    Consent starts with a message they send us from their own phone. Nobody is added by anyone else, and we never text a number that has not texted us first. The same disclosure shown below appears next to the call to action on oldfriend.app.

  2. 2

    We reply with the program disclosure

    Program name, message frequency, that rates may apply, and how to stop or get help. No other message is sent until they confirm.

  3. 3

    They reply YES to confirm

    Only then are they subscribed. We ask for a first name and a handle, then send the day's question right away. After that, one question each morning.

The whole exchange

Every message, exactly as it is sent.

JOIN
Old Friend: reply YES to get one question a day at 1pm. Msg & data rates may apply. STOP to opt out, HELP for help.
YES
Delivered
Hi! What's your first name?
Riley
Nice to meet you, Ba. Pick a handle friends will use to add you.
riley
Delivered
You're in, Ba! 1. Every day at 1pm you get one question. Here's today's. Reply with your answer, a sentence is plenty.
Old Friend, Wed, Sep 23 What small thing went right today?

The disclosure

Shown on oldfriend.app beside the call to action, and sent as the first reply to JOIN:

Old Friend: reply YES to get one question a day at 1pm. Msg & data rates may apply. STOP to opt out, HELP for help.

Messages you can expect

Message frequency varies with how you use the service. Message and data rates may apply. Reply STOP at any time to stop all messages, UNSTOP to start again, and HELP for help or email hi@oldfriend.app.

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